Hello
&
welcome.
SHELLY McDEVITT (THERIAULT)
WRITING PORTFOLIO
How do we create content that gets noticed–and read–in today's whooshing white noise of information? For over 10 years, I've helped people and organizations do just that with
writing that is clear, engaging and well-designed.
My portfolio highlights all types of digital and print communications, created in collaboration with smart people who have services, stories and other information to share.
You'll see marketing copy, magazine articles, large-scale internal communications, videos and more. Interested in seeing something else? Just let me know.
Portfolio
APPA Award Video
Thrive Magazine
The Dish Newsletter
Leveraged the facilities management department's national award into a multi-use promotional opportunity for UNC Charlotte. Researched and wrote the script, co-produced video.
Co-edited and co-wrote THRIVE, a 42-page digital and print publication on UNC Charlotte sustainability initiatives. Distributed to alumni + friends, UNC System institutions and the campus community.
I designed and wrote a monthly newsletter called The Dish, aimed to publicize unfamiliar subject matter into relatable content through storytelling. Each issue was sent to over 4,000 faculty + staff with analytics closely monitored.
Website Copy
Timeline Story
iContact Marketing
I wrote all news features and scrolling homepage promos dated through January 2019 for UNC Charlotte's ITS Department. Used plain language writing for non-technical, large-scale audiences. (The university's website platform is Drupal.)
Wrote a timeline-style story about
D-Day using TimelineJS, an interactive digital storytelling tool, for a
UNC-Chapel Hill graduate certificate assignment.
There are lots of e-marketing tools to use . Here's one I created in iContact, sent to UNC Charlotte employees. All workshops were filled in 48 hours, with more added due to demand.
Link being repaired
Article Assignment
Wrote a mock-magazine story about local-owned businesses in Charlotte's Plaza Midwood neighborhood for a UNC-Chapel Hill graduate certificate assignment.
Promotional Video
Crisis Messaging
To increase awareness about new IT services in easy-to-understand ways, I wrote scripts and collaborated with student graphic designers to create videos using GoAnimate.
Drafted and executed communications in collaboration with UNC Charlotte executive leaders after a phishing scam targeting employees was identified, garnering local media attention.
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Infographic
Employees received a weekly progress report of a university-wide computer operating system upgrade. The infographic communicated several key data points in easily digestible pieces.
Testimonials
I had the pleasure of working with Shelly for more than six years at UNC Charlotte as the university's web communications manager. During our tenure as colleagues, I've remarked on her ability to write about complex topics in straightforward language without jargon. Her style allows people to grasp important concepts with ease; in addition, she makes herself available should anyone have questions or concerns. Furthermore, I'd describe Shelly as a lifelong learner who wishes to thoroughly understand her topics; her clear, concise content reflects her desire to share knowledge with readers. I would highly recommend Shelly for any writing project.
Cindy Tribucher
Digital Content Manager
for Union County, NC
I had the opportunity to collaborate with Shelly on several projects at UNC Charlotte, and I couldn't have enjoyed the experience more. She is a consummate professional: smart, cool under pressure, with a good eye for details. More than that, though, she is upbeat and genial and just a fun person with whom to work!
Allison Reid
Executive Director of Communications,
Finance and Administration
UNC-Chapel Hill
Shelly is an incredible asset – her creativity, energy, enthusiasm, and professionalism are tremendous strengths. She has coordinated many of our publicity efforts with wonderful results thanks to her engaging and thoughtful writing. She is thorough and results-oriented, leading numerous small- and large-scale projects to successful completion.
Heather McCullough, Ph.D.
Associate Director of the
Center For Teaching and Learning
UNC Charlotte
Shelly takes potentially mundane facts and turns them into engaging information. From library services to buildings and roads and on to information technology services, she has a knack for making important initiatives engaging and useful to general audiences at UNC Charlotte. I have used Shelly's words to explain complex projects and give context to the uninitiated. Her writing has legs and is interesting to stakeholders well beyond the walls of the university.
Christopher Bates
Assistant Vice Chancellor for Administration
UNC Charlotte